IDENTITY

Main Slogan
“New Challenges for Korean Cinema”

The Seoul Independent Film Festival, as a venue to support independent films which expand the potential of Korean cinema, selects its main slogan, ‘New Challenges for Korean Cinema.’ This was also the initial slogan that in 1999, the Korean Film Council and the Association of Korean Independent Film & Video chose together with the aim of the festival’s willingness to change, which is still effective. Independent films are expanding their future through various practices and aesthetic experiments, after they went through high tensions of Korean film movements. Along with the Seoul Independent Film Festival, new challenges for Korean films continue today.

SIFF2025 Slogan

 

“For the films to come, we need you.”

 

We gaze upon the sky, yet even with our most advanced technology, weather remains beyond perfect prediction. The sky is perpetually unpredictable – at once daunting and unexpectedly sublime. Each day is a singularity, never to be repeated, and this mystery awakens us to the sheer vastness of our shared space. Sometimes we wonder if someone else, somewhere out there, is looking up at the very same sky.

The sky, in those moments before darkness fully descends, possesses an almost magical quality. Have you experienced that particular texture of time within a cinema? In moments where cinematic times, similar yet different, fold and unfold, the faces of strangers gathered beneath the film’s sky somehow begin to resemble our own.

We direct our gaze toward the same screen, projecting our individual evolutions. To films that reveal their inner selves, we willingly bare our own. This relationship between cinema and ourselves might be described by these words: solidarity, friendship, trust, love.

Discourse surrounding the crisis in Korean cinema is pervasive. Stones cast by the disheartened are flying. We persist. Just as a stellar explosion leaves a permanent inscription in the night sky, the imprint left by cinema endures. We carry forward the resonance of distant stars, the sensation of dreams, and the pulse of life.

For the films to come, we need you. Films – each unique, each true – are ready to arrive.

SIFF2025 Main Image

DESIGN. EVERYDAY PRACTICE

 

 

Logo

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Symbol & Concept

The irregular image illustrates the distinct energy of Independent films and the festival. The film symbol intuitively shows the media itself. As the last independent film festival in the year, the sign of full stop expresses our main role in embracing Korean independent films of the year.